Christie Luxton // Creative

BCF (Boating Camping Fishing) is a national retailer of - you guessed it - boating, camping and fishing gear. This brand platform was developed to broaden BCF's appeal to families, women and camping newbies, without losing any of the larrikin character that's so much a part of the brand's appeal. 

Plus, we just wanted to see if we could get a swear word on the telly.

BADC Awards Gold & Silver, 2017

Built on a solid foundation of behaviour change smarts, this campaign was designed to take on phone addiction behind the wheel. We wanted to take the first step in moving the issue from awareness to action.

So set your phone then leave it alone, ok?

Australian Effie Awards, Silver & Bronze, 2021

Suck on a unicorn. Save the planet.

UnicornCocks™ is a business I founded with a couple of equally childish friends. Our vision is simple: to help remove plastic straws from our oceans and landfill, one dick joke at a time.

Personally, this project has been a wonderful chance to immerse myself in the entire marketing process - go to woah. From product and packaging development, to manufacturing and supply chain, branding, digital marketing and community management. It’s also been a much needed outlet for all the penis puns I’ve had building up inside me all these years.

Check out the creative and grab your own cock at unicorncocks.com

Let's be honest, we can all be a little thoughtless around electricity sometimes. But now the Grim Llama is here to make us think ahead a bit.

"Here comes another totally original effort out of Australia… these ads are utterly memorable - and made us laugh too." Creativity Online
 

Creativity Online, Editor's Pick, Sept 2014
Val Morgan ACES, Finalist, 2015
BADC Awards 2 x Silver & 4 x Bronze, 2015

This radio campaign ran during the end-of-financial-year stocktake sale weekend - when all the major homemaker retailers are pumping the airwaves full of intense sale ads. 

We showed boating, camping and fishing fans that getting dragged around the homemaker centre sales isn’t all bad. They could take heart, knowing that next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore. 

CANNES LIONS Bronze Campaign, 2018
BADC Awards Silver & Bronze, 2017

Keno set us the unusual task of launching a new brand platform with radio as the lead channel. The great thing about radio, is you can create anything you want! So we let our imaginations run wild, thinking about what people might spend their Keno winnings on. The world’s most idiotic brainstorm ended up as 19 spots that aired nationally.

Siren Awards Silver, 2019

To showcase the real, whole fruit in Weis ice cream, we created a summer soundtrack, where fruit became instruments, wired for sound. 

Juicy Cuts launched as an exclusive track, produced and performed live on fruit by Aussie DJs YesYou. After our first outdoor gig, the campaign then ran across a range of social, online and outdoor channels.

Interactive sampling, live radio performances and music festival gigs kept the party going over summer. And the track, ‘Make Me’, was also released on iTunes and Spotify.

BADC Awards Silver & Bronze, 2017

Hello Sunshine. This spot launched a new brand platform for Australia’s favourite fruity ice cream, that’s had our tastebuds dancing since 1956.

DPS in Get Lost Magazine.

It takes months, if not years of therapy for abused and neglected children to work through their traumas. This campaign demonstrates the time and hard play these kids put in during their sessions with Act for Kids, in an effort to encourage regular, long-term donors to join the charity's Kids' Crusaders program. 

This key visual formed the cornerstone of a press, poster and DM campaign aimed at spreading awareness of Angel Flight among needy regional patients.

'Twinkle' is a new concept for Act for Kids that goes beyond donation-driver campaigns of the past by asking Australians to donate a lullaby or nursery rhyme to a child who's never heard one. Structured around a microsite, twinkletwinkle.org, this through-the-line campaign ran across TV, cinema, print, outdoor, web, social and PR.

This poster campaign launched a new product for Gastrolyte: a jelly rehydration formula for kids suffering from stomach upsets, colds and flu. We know that mums with sick kids just want to see them back on their feet as soon as possible, so we showed them that playtime as usual, was just a jelly away.

This through-the-line campaign for Ostelin brought bone health to light for Aussie women in their 40s, 50s & 60s, smashing sales targets in the process and winning our client an Australian Marketing Institute Award (Queensland).

Full page print in the Sydney Gay & Lesbian Mardi Gras Magazine, announcing AirAsia's arrival on the sponsorship bill.

These little bites of wisdom were a fun giveaway created for an AirAsia sponsored event.